Google and other search engines like Bing have traditionally relied on complex algorithms—often referred to as the “secret sauce” of the internet—to shape search results pages. These algorithms, which have continuously evolved over time, have played a significant role in … Read More
Posting online articles – or news – is often also referred to as ‘blogging’ and blogging as a business is one of the best ways to boost your SEO, broaden the scope of your business’s reach, build your brand’s voice … Read More
What is a successful website? A fantastic website to showcase your products, services and achievements is essential, but to be a successful website, it takes more than just good looks! Whatever the type of website, there will usually be a … Read More
How’s your Facebook page performing for you these days? Have you noticed any reduction in fan engagement? Perhaps fewer likes, fewer comments, fewer shares? Have you noticed the “post-reach” numbers declining? Is your timeline behaving a bit like a ghost-town. … Read More
Google has recently released their new ‘Hummingbird’ Search Algorithm – so what does this mean for you and your website? Apparently, ‘Hummingbird’ has been up and running for a month or two now – Google managed to keep it quiet … Read More
With staff backgrounds in the UK and USA, and a growing list of clients, we understand the differences and similarities that these Western countries have with each other. Specific audience demographics are an important factor to consider for any business, … Read More
A question I am often asked is “how can I increase visitors to my website?” This is a popular question because most people understand that a higher number of website visitors usually translates to an increase in sales. For most … Read More
If you ever needed a reason to update your website regularly, here it is: The new Google Search algorithm gives websites with the freshest content a higher search result score. We’ve been saying this to our clients all along “post … Read More